Fashion designer Demi Choonmoo Park was born in Kimje, a small town in the southern part of Korea, where her family owned a children’s apparel company. A happy fixture in her father’s factory and showroom, Park was fascinated by the transformative and reflective nature of clothing and hence, her love of fashion was born. After her family moved to Seoul, Demi attended Hong-Ik University, where she majored in industrial design, followed by the Kookje Fashion School where she studied fashion design. Her industrial design roots are evident in her fashion designs and have defined her compelling aesthetic. Demi Park has been at the forefront of Korean avant garde design since 1988, when she launched her label DEMOO PARKCHOONMOO. Subsequently, she launched her eponymous line,PARKCHOONMOO. Responding to high demand, the designer opened her first retail store in 1988 in trendy Apgujungdong (Korea) and expanded quickly into other Asian markets. Since then, Demi’s designs have become iconic of a modern, architectural and yet fluid style. Underlying her edgy but wearable designs is an artistic sensibility and superb fit derived from couture roots translated into ready-to-wear. Demi favors the striking impact of monotones such as black and white, punctuated by counterpoints of color, and layering to create new combinations that have become a signature of the PARKCHOONMOO aesthetic. Check out her latest New York men’s & women’s Fall / Winter 2012 / 13 collection at the Studio, Lincoln Center, New York below – Images by Emre Soykan

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